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Testing features end-to-end in the Continuous Integration process is crucial for maintaining quality throughout the development lifecycle. End-to-end testing involves evaluating the complete workflow of an application to ensure that all integrated components work as intended in real-world scenarios. This approach helps identify issues early on, reduces the chances of defects being carried into later stages, and ensures that user requirements are met consistently.

By validating the entire flow, from user interaction through to system responses, teams can catch discrepancies that might not be evident when testing individual components in isolation. This comprehensive testing contributes to building robust applications that perform reliably under various conditions, ultimately leading to higher customer satisfaction and trust in the software being delivered.

Although other aspects such as speed of deployment, cost reduction, and alignment with market trends are important in the broader context of software development, they do not directly contribute to the assurance of quality that extensive testing provides. Prioritizing quality through thorough end-to-end testing is fundamental in supporting a stable and effective Continuous Integration environment.